Educational Objectives: 

In this course you will learn:

  • Why dentists should focus on their online reputation.
  • The impact that online reviews have on practice growth and patient acquisition.
  • Which review sites are relevant in 2019.
  • Whether it’s crucial to be proactive about acquiring online reviews, and how can dentists ask for online reviews without feeling awkward.
  • Why bad reviews are good for business, and how dentists can leverage negative feedback to grow their practices.
  • What to do with online reviews held hostage on third-party review sites.
  • Is it important to respond to online reviews and how a dentist can respond in a HIPAA compliant way?


In this course, Dr. Gina Dorfman explains how dentists can leverage online reviews to grow their practices. Dr. Dorfman will also share how to create a review acquisition strategy in your practice and how to respond to online reviews in a HIPAA compliant way.